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After two consecutive years of market share loss, Maruti Suzuki is at the cusp of market share recovery led by new launches, JM Financial Institutional Securities said in a research.

Recently introduced Jimny, Fronx and Invicto have received good customer response. Pending order book for Brezza, GV, Jimny, Fronx, Invicto, Eritga stands at 48k/27k/23k/22k/8k/93k units, respectively.

Backed by recent SUV launches, the company has regained leadership position in SUV segment during 1QFY24, the report said.

Pending order book as at Jun’23 stands at 355k units (vs. 412k units at the end of 4Q) led by higher demand for recent launches and CNG models (27 per cent penetration for MSIL). 1QFY24 witnessed lost sales of 28k units owing to shortage of electronic components.

The company indicated that chip supplies have improved significantly and it remains hopeful of normalised supplies going ahead. Dealer inventory stands at a normal level of four weeks (125k units), the report said.

Maruti Suzuki gained UV market share by 3.3ppt QoQ to 23 per cent. Overall, the company remains upbeat on sales momentum going ahead led by healthy demand for new/recent SUV launches. Demand for entry segment continues to remain muted. Overall, PV industry is expected to grow between 5-7 per cent in FY24 and MSIL is expected to grow ahead of the industry, the report said.

With the introduction of Jimny, Fronx and Invicto, MSIL intends to further strengthen its presence in the B-segment (regained leadership position in SUVs in 1QFY24). Benefit of richer portfolio mix, softening commodity costs and higher operating leverage is expected to aid margins going ahead, it said.

Stable growth in domestic PVs and a favorable product lifecycle augur well for MSIL. We expect market share gains and margin recovery in FY24, led by an improvement in supplies, a favorable product lifecycle, mix and operating leverage, Motilal Oswal Financial Services said in a report.