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 Interakt, a leading provider of conversational commerce solutions, successfully hosted the 6th edition of their flagship event, WhatsApp on Wheels (WoW), at Taj Santacruz in Mumbai. This event brought together 250+ market leaders, industry experts, and D2C brand owners, providing them with valuable insights into the power of WhatsApp in driving business growth.

WhatsApp on Wheels is an exclusive event series organized by Interakt, aimed at empowering Indian D2C brands and startup founders with the latest advancements in conversational commerce. This edition marked a homecoming for the event, after having successful editions in Delhi-NCR, Bengaluru, Ahmedabad, Hyderabad, and Jakarta.

Attendees were treated to an engaging and informative program, featuring industry experts and thought leaders who shared insights on the transformative power of WhatsApp in the business landscape.

The evening featured an expert session on Click to WhatsApp Ads and how they are revolutionizing the way brands acquire new customers and drive conversions. This was followed by the real-life case studies of three brands’, Hair Originals, BWT Experiences, & Creative Dukaan, using Click to WhatsApp Ads via interakt.

Mr. Kushal Soni, Co-founder of Creative Dukaan, who was part of the stellar speaker lineup, shared his experience with using Click to WhatsApp Ads, "Our decision to implement CTWA ads and create a personalized reply-based flow has been a game-changer for Creative Dukaan. We witnessed a 2.4X return on ad spend and an increase in orders for our customized laptop sleeves and skins. This success showcases the power of leveraging innovative solutions like CTWA to enhance customer engagement and drive business growth."

Kirti Poonia, Co-founder of Relove, added her two cents, “Striking the balance between communication and promoting, is key to succeeding with WhatsApp marketing” while discussing the importance of WhatsApp Marketing for business growth. 

Representing the food & beverage industry on the panel, Krishi Fagwani, Co-founder & CEO of Thrive Now, while discussing the ever-evolving food and beverage industry and the impact of WhatsApp marketing, shared an intriguing insight, “Food brands can expect to see almost 6x ROI from WhatsApp”

Mr. Ahshad Jussawalla, VP & Business Head, Interakt, while discussing the future of WhatsApp for D2C brands and how they can leverage it to drive 10X growth,  said, “WhatsApp isn't just for running promotions. To truly tap into its potential, it's time to make the most of it for customer engagement and retention”

Apart from the amazing speaker line-up, expert sessions, and panel discussions, Interakt also hosted the first of its kind - WhatsApp Village. It included 12 different business enablers & startups, PayU, Dukaan, Kylas, Get a Way, Dreamcast, Spotmyphotos, CellBell, My AVNI, wISdom Fragrances, Juice Salon, LYN, House of Mangalm, Vizardhq, showcasing their unique offerings developed on the robust platform of WhatsApp. The booths were teeming with interested visitors who wanted to learn more about these brands using WhatsApp for their day-to-day operations.

Moreover, the audience had early access to Interakt’s other new & upcoming launches, updates, and future strategies directly from the experts at Interakt. The company has stated that by 2023, they hope to service 10,000+ retailers, 50,000 merchants by 2024, and one million customers by 2027.

"We are thrilled with the overwhelming response to WhatsApp on Wheels in Mumbai," said Mr. Aakrit Vaish, CEO and co-founder at Interakt. "This event showcased the immense potential of WhatsApp as a powerful tool for D2C brands and startup founders. We are proud to have played a role in empowering these businesses with the knowledge and tools they need to succeed in the digital age."