Inter-ministerial consultation going on to frame e-commerce policy: DPIIT secretary
Secretary in the department for promotion of industry and internal trade (DPIIT) Rajesh Kumar Singh said that an inter-ministerial consultation is going on to frame an e-commerce policy which would help in providing a conducive environment for inclusive and harmonious growth of the sector. He said that broadly the intention is to make the policy work along with the consumer protection rules and not in conflict with each other.
The secretary noted that the policy aims to prepare strategies for providing a conducive environment for inclusive and harmonious growth of e-commerce sector through a streamlined regulatory framework for ease of doing business, adoption of modern technologies, integration of supply chains and enhancing exports through this medium.
He further said that the consumer protection rules and this policy will be separate, but they will not be in conflict with each other and in fact they will be entirely in agreement with each other. The policy would act as an overarching framework as compared to the e-commerce rules. When asked about the demand for domestic retailers for a clarification in the policy of foreign direct investment (FDI) in the e-commerce sector, he said that the policy will try to address some of those issues of more effectively enforcing the norms.
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