IRCTC inches up on starting e-catering services via WhatsApp
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Indian Railway Catering and Tourism Corporation is currently trading at Rs. 636.30, up by 0.15 points or 0.02% from its previous closing of Rs. 636.15 on the BSE.
The scrip opened at Rs. 639.55 and has touched a high and low of Rs. 641.50 and Rs. 635.45 respectively. So far 19539 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 868.10 on 09-Feb-2022 and a 52 week low of Rs. 557.00 on 06-Jul-2022.
Last one week high and low of the scrip stood at Rs. 641.50 and Rs. 618.00 respectively. The current market cap of the company is Rs. 50904.00 crore.
The promoters holding in the company stood at 62.40%, while Institutions and Non-Institutions held 15.57% and 22.03% respectively.
Indian Railway Catering and Tourism Corporation (IRCTC) has started e-catering services through a specially developed website as well its e-catering app Food on Track. In a step further towards the making its e-catering services more customer-centric, Indian Railways has recently started WhatsApp communication for the railway passengers to order food through e-catering services.
Initially, two stages implementation of e-catering services was planned through WhatsApp Communication. In the first phase, Business WhatsApp number will be sending a message to the customer booking e-ticket for opting for e-catering services through clicking the link www.ecatering.irctc.co.in. With this option, the customers will be able to book meals of their choice from the restaurants of their choice available at stations enroute directly through the e-catering website of IRCTC without even requiring to download the App.
In the next phase of the services, WhatsApp number will be enabled to become an interactive two way communication platform for the customer wherein an AI power chatbot will handle all queries of e-catering services for the passengers and will also book meals for them. To begin with, WhatsApp communication has been implemented for e-catering services on selected trains and passengers and based on customer feedback and suggestions, Railways will enable the same on other trains too.
IRCTC is the only entity authorised by the Indian railways to provide catering services to railways, online railway tickets and packaged drinking water at railway stations and trains in India.
