01-01-1970 12:00 AM | Source: HDFC Securities Ltd
IPO Note - Barbeque Nation Hospitality Ltd By HDFC Securities
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Background & Operations:

Barbeque Nation Hospitality Ltd (BNHL) owns and operates Barbeque Nation Restaurants, one of India’s leading casual dining restaurant chains (in terms of outlet count as of September 30, 2020) and International Barbeque Nation Restaurants. It also owns and operates Toscano Restaurants and UBQ by Barbeque Nation Restaurant. It launched its first Barbeque Nation Restaurant in 2008, and subsequently acquired five Barbeque Nation Restaurants owned by SHL in 2012.

It has steadily grown its owned and operated Barbeque Nation Restaurant network from a single restaurant in 2008 to 147 Barbeque Nation Restaurants (including opened, temporarily closed and under construction outlets) across 77 cities in India and six International Barbeque Nation Restaurants in three countries outside India as of December 31, 2020. The value it offers, the nature and quality of its food offerings and the ambience and service of restaurants create a one-of-a-kind overall customer experience.

Through Barbeque Nation Restaurants, BNHL pioneered the format of ‘over the table barbeque’ concept in Indian restaurants according to the Technopak Report. Live grills embedded in dining tables allows its guests to grill their own barbeques.

Its Barbeque Nation Restaurants, compared to other fixed price dining options, offer competitive attractions such as a wide range of vegetarian and non-vegetarian appetisers and main courses, a popular dessert menu, a pleasant and casual dining environment and prompt service thereby making it a popular destination for celebrations. It also periodically run popular food festivals at its Restaurants offering guests a range of Indian, international and fusion cuisines.

BNHL diversified into another brand pursuant to acquisition of 61.35% of the equity share capital on a fully diluted basis of Red Apple, which operates 11 Italian Restaurants in three cities in India, namely Bengaluru, Chennai and Pune. Of the Italian Restaurants operated by it as of December 31, 2020, three Toscano Restaurants were opened since March 31, 2019 and four Toscano Restaurants were opened in the three Fiscals immediately preceding Fiscal 2019.

Its acquisition of Red Apple has enabled it to diversify its brand, cuisine and customer segment beyond its flagship concept of “over the table barbeque”. BNHL’s offering format positions it to capitalise on both the robust growth trend of the CDR market in India and the broader chain restaurant market within the food and services industry.

The numbers of covers at Barbeque Nation Restaurants as well as Company’s revenues have grown consistently as its Barbeque Nation Restaurants have matured, particularly after being in operation for more than two years. The Company was ranked amongst the top 10 retail companies to work for by Great Place to Work Institute in 2020 in collaboration with the Retailers Association of India and was ranked number 7 amongst India’s best companies to work for in 2020 by the Great Place to Work Institute in collaboration with Economic Times.

 

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