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FSN E-Commerce Ventures (Nykaa) has entered into partnership with the Estee Lauder Companies (ELC) to launch BEAUTY&YOU India. Created by ELC’s New Incubation Ventures and launched in partnership with NYKAA, BEAUTY&YOU India looks to discover, spotlight, and propel the next generation of Indian beauty brands. The program will support India-focused companies and entrepreneurs through a competitive application process.

BEAUTY&YOU aims to help founders, innovators, and creators grow their businesses holistically by identifying brand goals, achieving scale ambitions, and curating product portfolios that speak to a new generation of consumers in the Indian market. Award recipients will benefit from access to ELC and NYKAA relationships and expertise across the beauty ecosystem in order to nurture emerging ideas that amplify Indian voices and address unmet needs in the categories of skin care, makeup, hair care, and fragrance.

FSN E-Commerce Ventures (Nykaa) is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. The company has a diverse portfolio of beauty, personal care and fashion products, including its owned brand products manufactured by it.