01-01-1970 12:00 AM | Source: Accord Fintech
FSN E-Commerce Ventures inches up on roping in Bhumi Pednekar as brand ambassador for Nykd
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FSN E-Commerce Ventures is currently trading at Rs. 1429.50, up by 1.70 points or 0.12% from its previous closing of Rs. 1427.80 on the BSE.

The scrip opened at Rs. 1440.00 and has touched a high and low of Rs. 1450.00 and Rs. 1420.30 respectively. So far 3398 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 1 has touched a 52 week high of Rs. 2574.00 on 26-Nov-2021 and a 52 week low of Rs. 1208.40 on 12-May-2022.

Last one week high and low of the scrip stood at Rs. 1484.00 and Rs. 1396.65 respectively. The current market cap of the company is Rs. 67778.09 crore.

The promoters holding in the company stood at 52.43%, while Institutions and Non-Institutions held 9.10% and 38.47% respectively.

FSN E-Commerce Ventures (Nykaa) has roped in Bhumi Pednekar as brand ambassador for Nykd. The brand has partnered with a popular voice of reason, the uninhibited Bhumi Pednekar to launch its new campaign. Since its inception, Nykd by Nykaa has made it its mission to support the highs and lows of a woman’s journey by helping her navigate at least one area of her life with comfort and convenience, her intimate wear.

With a strong purpose to weave in comfort in day-to-day life, Nykd aims to enable women in this journey and provide solutions to issues they face during bra purchases ranging from wrong size, wrong style, bra hickies, and bulky bras that are visible under t-shirts. Through a 360-degree campaign that includes a hero film ‘As Good As Nykd’ as part of the series, Bhumi will squash common misconceptions and openly address some of the most relatable bra issues faced by consumers.

FSN E-Commerce Ventures (Nykaa) is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. The company has a diverse portfolio of beauty, personal care and fashion products, including its owned brand products manufactured by it.