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RELEVANCE IS KEY

Companies that are able to adapt to changing times are the ones that enjoy continued success. Angel Broking is one such company that has been able to capture the seismic shift that has resulted in a change in attitude that investors now have. While their predecessors had a calculated, cold, and formal air to investing, young Indian investors today couldn’t be more different. With a more playful attitude towards their investments, gen-Z and millennial investors are eager to learn more about the market and are willing to make more decisions without necessarily being experts on the same. The Angel team seeks to empower each of them in addition to all other Indians who seek to advance their financial knowledge.

THE ANGEL TEAM’S AMBITIONS

Keeping abreast of the evolving demands of its clientele has meant that the Angel team’s ambitions have evolved such that they are well aligned with their current and prospective clients. While Angel Broking has always sought to make a name for itself within the financial world, it has expanded upon those dreams today. Its ambitions are now governed by a desire to be viewed as India’s pioneering digital-first fintech company.

EVER-EVOLVING Angel One

With its new name – Angel One - the Angel team has sought to highlight the company’s desire to be accessible, efficient, and in line with young India’s financial goals that empower all. The company’s evolution and adaptation to new client demands has meant that it has expanded upon the services it now offers that range from mutual funds to insurance and are no longer limited to broking services alone. Each of the services on offer at Angel One is carried out with advanced technology which allows for each service to be delivered efficiently.

Throughout its journey and growth, Angel One has made sure to impart knowledge to its patrons such that they too can grow and learn with the company. Varied, original educational content has been shared with their patrons such that they can make financially wise decisions.

A NEW LOGO

With its bright orange ‘One’, the new logo which ushers in the new name of the brand is symbolic of the company’s youthful and playful nature. The typefaces employed are both narrow and thin which is indicative of the dynamic nature of Angel One. This dynamic nature is perfectly aligned with that of gen-Z and millennial customers of the brand.

INNOVATION GALORE AT Angel One

The innovative bent of Angel One is apparent in a number of ways but is perhaps most prominently showcased in the products the brand offers and the platform by which they are made available.

Smart Buzz and SmartAPI for instance are two innovations that allow for market news and trading platforms respectively to be generated with celerity.

Angel One has successfully made clear to their audience that it seeks to empower Indians regardless of their level of financial literacy such that they can attain financial independence. The brand’s attitude towards empowerment summarizes its capabilities and is also showcased in its desire to serve the multitude of financial needs that Indians have today.

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