Easy Trip Planners rises on inking advertisement agreement with Capri Global Holdings
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Easy Trip Planners is currently trading at Rs. 46.65, up by 0.05 points or 0.11% from its previous closing of Rs. 46.60 on the BSE.
The scrip opened at Rs. 46.80 and has touched a high and low of Rs. 47.40 and Rs. 45.85 respectively. So far 166788 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 73.50 on 24-Nov-2022 and a 52 week low of Rs. 32.65 on 08-Mar-2022.
Last one week high and low of the scrip stood at Rs. 48.90 and Rs. 45.85 respectively. The current market cap of the company is Rs. 8126.65 crore.
The promoters holding in the company stood at 74.90%, while Institutions and Non-Institutions held 5.13% and 19.97% respectively.
EaseMyTrip has entered an advertisement agreement with Capri Global Holdings, the franchise owner of the team, UP Warriorz, of Women’s Premier League (WPL). The agreement lasts for five years, beginning from the tournament's first season.
The T20 cricket tournament organized by the Board of Control for Cricket in India (BCCI) is being looked at as a game-changer for women athletes. The WPL will not only create conversations around the women’s game, but it will also become a pathway for talent. Women cricketers taking center stage will be the cynosure of all eyes. This will inspire younger players to come through the ranks and share the field with the who’s who of the sport, furnishing a healthy grassroots system that keeps producing special performers on the world stage. EaseMyTrip will benefit from millions of views by this association.
Easy Trip Planners (EaseMyTrip) is the second largest online travel agency in India in terms of gross revenue.
