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Ayatiworks - a leading Chennai-based digital marketing agency has recently announced the launch and integration of its robust software – Outstrip to help brands monitor their social media performance in real-time. The integration aims to promote data-driven decisions for brands and help them witness surges in sales and business growth.

The present digital-driven market demands brands to stay active on multiple social media channels and deploy various strategies to increase brand visibility. Ultimately, it helps brands in gathering leads and converting them into sales. However, in the fast-paced world, determining the ROI despite a hefty marketing spend becomes challenging. By embedding Outstrip, Ayatiworks amplifies monitoring of brand campaigns and tracking their performance in real-time, to create an impact with its unique KPIs.

Delighted with the launch, Upendran Nandakumar, Founder & CEO of Ayatiworks said, “Businesses need to navigate the complexities of using multiple platforms for brand building and customer acquisition. With Outstrip, we help brands automate their critical tasks to connect with customers at multiple touchpoints along with an accurate data-driven tracking process.”

Many marketing managers are experimenting with social media tools to bring effectiveness to their effort. However, Outstrip has gained a competitive edge that helps brands navigate the ever-evolving digital consumer landscape. Led by data-driven insights, the software helps brands kickstart their performance tracking and management process based on actionable insights.

Outstrip helps new-age brands to build a robust digital presence by integrating social media platforms. It simplifies usability for marketing managers and other stakeholders providing access to a monitoring dashboard across different team levels.

In addition, Ayatiworks benefits the digitally active brands by increasing engagement through scheduled content for different platforms. Furthermore, it features analysis based on customized and weekly reports to transition to better-performing activities and build a continuous improvement engine for optimistic campaign results.

Ayatiworks has already started embedding Outstrip in the social media platforms of its few premium customers. It is expected to bring out positive outcomes while building growth momentum and capabilities across organizations to perform positively.