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Sotfware major Adobe on Monday announced the appointment of Venu Juvvala as Head of Digital Experience Business for the Indian market.

Juvvala, who joins Adobe from Salesforce, will report to Prativa Mohapatra, Vice-President and Managing Director, Adobe India.

"He brings a wealth of multi-sectoral knowledge and industry relationships and has a proven track record for leading high-performance teams and transforming some of the most prominent businesses in the country," said Mohapatra.

In a career spanning over 25 years, Venu managed complex businesses across industries.

He also worked in various roles at IBM for close to two decades, where he was at the forefront of their cloud business.

"Today, every industry is experiencing a tectonic shift towards all things digital. Businesses of all sizes, as well as government, are looking to elevate their CXM strategy and make digital experiences more personal and relevant for consumers," said Juvvala.

To do this, businesses have to constantly innovate and transform, and where Adobe plays a central role with its products, platforms and services, added Juvvala, an alumnus of IIM-Bangalore.