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India's leading independent residential real estate services consultant ANAROCK Group has announced that it has signed up the Madhya Pradesh Housing Board (MPHB) for its proprietary AI-enabled customer relationship management services. The ANAROCK CRM (ACRM) suite results in a 10-fold increase in inventory sales within a couple of months of implementation.

Sadiq Din, Head - ANAROCK CRM (India & International), ANAROCK Group, says, "We are gratified to onboard our first government entity as a dedicated user of ACRM after meeting all compliances, checks and balances. ACRM currently caters to over 150 developers with over 1500 projects; in fact, we have signed up over 100 clients in the last three months alone."

"The ANAROCK CRM suite is a revolutionary innovation to ramp up housing sales in all Indian markets from tier 1 to tier 3 cities," adds Santhosh Kumar, Vice Chairman - ANAROCK Group. "From planning and execution to analysis and reporting, it allows residential sales teams to create and track campaigns, and to make informed decisions about their future marketing strategies. The data and information about customers and prospects is stored and automatically analysed to provide valuable insights that help identify trends and measure success rates."

ACRM has been designed to be the ultimate Proptech solution for real estate developers and channel partners including government agencies, who are looking for prop tech-driven tools to enhance overall sales and marketing efficiency. With specialized algorithms created specifically for the Indian real estate market environment, ACRM streamlines and automates many of the manual tasks involved in sales and marketing.

Despite its high-tech, AI-driven features, ACRM does not require its users to be technologically proficient and can be instantly and seamlessly adopted by existing sales and marketing teams. ANAROCK CRM provides hands-on training to sales and marketing teams to ensure smooth adoption and integration with existing sales campaigns.

ACRM currently manages five enquiries, 90 calls and 1.2 residential site visits every minute. A highly advanced SaaS (software as a service) system, ACRM has so far processed approximately 5 million leads, automatically managing the sales pipeline, allowing sales teams to prioritize their leads, target their marketing efforts more effectively, and track the results of their campaigns.

The automation includes lead management via follow-up emails and lead scoring, which reduces the risk of leads being lost or forgotten.

ACRM has been rolled out across the country and plans to open GCC market in next few months.

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