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National, – New research from FIS (NYSE: FIS), a global leader in financial services technology, shows how businesses in India are embracing the next generation in financial technology to help fuel new growth in digital channels despite current economic uncertainty

The inaugural 2023 Global Innovation Report asked business leaders in financial services (banks, insurers, capital markets firms, and fintechs) and non-financial businesses (retail, restaurants, travel, gaming, digital content, and enterprise technology providers) in India about their business strategies and experience with embedded finance, Web3—including decentralized finance (DeFi), cryptocurrencies and the metaverse—as well as environmental, social and governance (ESG) frameworks.

According to the study, a broad majority of businesses in India say they expect a major or moderate impact from each of these trends in the next 12 months: DeFi (86%), ESG (84%), embedded finance (84%), the metaverse (85%) and crypto (83%). These key areas of fintech will continue to attract investment from firms in the coming year.

“Despite recessionary pressures and challenges in the global economy, companies in the financial services, fintech, and non-financial sectors in India are turning to innovation to succeed in 2023 and beyond.  Given the widespread agreement on the effects that embedded finance, DeFi, ESG, the metaverse, and cryptocurrencies will have in the short-term, it's not surprising that businesses are investing now to prepare for an impending surge in demand," said Rajsri Rengan, India Head of Development, Banking and Payments, at FIS. “FIS has been creating solutions in these areas to assist clients worldwide to be ready for the future of finance, by enabling them to expand their operations and provide innovative services to consumers.  Companies that take action now are more likely to maintain or attain a leadership position in the market as the next era of digital services emerges."

Embedded Finance Reflects a New Reality in India in 2023

Embedded finance is when consumers have unique, tailored financial services delivered to them at the point of need by non-financial companies. Embedded payments are most familiar to consumers, enabling the speed and convenience of paying for goods and services in an app, with just a single click. New use cases across banking, lending and investing are emerging and the drive to deliver embedded financial services is rapidly accelerating in the country.

More than two-thirds (71%) of financial services and fintech firms will significantly invest in developing embedded finance products within 12 months, according to the study.

44% of the financial services and fintech firms that are investing in embedded finance believe it will increase revenue.

37% of non-financial firms that see an impact from embedded finance on their business will respond by increasing their tech or R&D budget in the next 12 months.

DeFi and the Metaverse are Seen as a Competitive Edge, but Concerns need to be Addressed

Web3 focuses on decentralized infrastructure and includes concepts of cryptocurrency, DeFi, and the metaverse. According to the research, India has broader investment in Web3 initiatives when compared with global counterparts. Businesses firmly believe that to stay competitive, it is imperative to deliver all financial services in one end-to-end experience

84% of financial services respondents believe DeFi, which uses blockchain and digital asset technology to manage financial transactions, represents a major growth opportunity for their organization

However, a higher percentage (89%) assert the need to better understand the risks of decentralized finance before participating

Surprisingly, 61% of non-financial businesses believe it will be strategically important to have a presence in the metaverse in the next 12 months

Nearly two-thirds of all respondents from India (60%) already have or are currently developing products or services in the metaverse.

32% of respondents agreed cybersecurity is the biggest barrier to greater metaverse adoption by their organization.

ESG Will Create Opportunities for Growth in the Year Ahead

 ESG is the systematic consideration of environmental, social and governance factors alongside financial factors when making decisions about investments, business practices, and commercial relationships. If supported by the right technology, ESG can open new growth opportunities and competitiveness in the Indian market.

Nearly all financial services companies in India (90%) view ESG as an opportunity to attract increased investment.

Decision makers firmly believe (87% of financial services respondents) that ESG can improve their competitiveness in the market.

Accordingly, 83% of financial services firms in India are developing new ESG products and services to tap into this growing demand.