Tata Housing records growth of whooping 387% in Q1 FY 22-23 vis-à-vis Q1 of FY 21-22
Achieves a target of INR 623 CR, with North, West & South regions achieving more than 118% targets for Q1 FY 22-23
Mumbai : Tata Housing– a 100% subsidiary of Tata Sons Pvt. Ltd. – saw a spurt of 387% in gross sales valued at INR 623 crore in the first quarter (Q1) of 2022-23. The company made stellar progress across the country with projects like La Vida in Gurugram, Myst in Kasauli and Eureka Park in Noida, Serein in Mumbai and New Haven in Bengaluru seeing exemplary demand from homebuyers which achieved more than 100% of their quarterly targets. The first quarter of the financial year for Tata Housing also marked a much-awaited launch of Luxa One in Male in Maldives; a mixed use development which had a great launch. The team also pre-launched Sense 66 a row house development at Talegaon, Near Pune with a channel partner meet at the end of Q1.
With the advent of demand for larger spaces and amenity driven residential solutions, Tata Housing has been strategically strengthening north, north east and south markets. The company sold 1688 units in total for FY 2021-22, the momentum witnessed in Q1 FY 23 is hinting towards a triple digit growth.
Mr. Sanjay Dutt, Managing Director and CEO of Tata Realty & Infrastructure said, “. With the rise in demand propelled by normalcy post the last COVID wave, Tata Housing has generated 623 Cr. revenue in Q1 and has added Luxa One in Maldives to our portfolio. With exponential growth in Q1 FY23, we look forward to reshaping the demand for residential solutions in India and International markets thereby achieving triple-digit growth in FY2. We are on a path to become market leaders with a strong foothold in the industry and are ramping up the resources to leverage our brand value”
Mr. Sarthak Seth, SVP & Chief Sales and Marketing Officer, said, “Our strategy in Q1 focused on a hyper-local approach with project specific marketing campaigns. We designed bespoke and local campaigns where we focused on offer & testimonial led campaigns for various projects and drove community engagement events with our existing customers across projects like Rio De Goa, Serein & Promont . Campaigns such as One Size, One Price offer, #BeyondTheOrdinary, Room For Everything, and I Choose SEREIN among others are a few campaigns that drove the engagement with the new age home buyers both online and offline.We also focused on engaging with channel partners and held meets for Rio De Goa with Mumbai channel partners and the launch of Sense 66 at Taleagont ”
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