Why the Next Generation of Product Managers Must Be Fluent in Data and AI, And How IIM Lucknow Is Leading the Charge
In a world where products are launched at lightning speed and user expectations evolve by the minute, the role of the product manager is undergoing a radical shift. Gone are the days when intuition and MVPs alone could carry a product forward. Today, success hinges on data fluency, AI integration, and strategic agility.
Whether it's building customer-centric features, optimising digital funnels, or forecasting performance, companies are now seeking product managers who understand data like analysts and think like technologists.
IIM Lucknow’s Data-Driven Product Management in the Age of AI is now a future-facing online programme that’s integrated with generative AI to meet industry trends and arm modern product leaders with the tools and thinking needed to navigate this new normal.
The Rise of the AI-Powered Product Manager
According to recent industry reports, over 60% of product leaders now rank AI and analytics capabilities as essential to their roles. With businesses prioritising data-backed decisions and personalised experiences, product managers are expected to translate insights into action and not just ideas into roadmaps.
Yet, many PMs find themselves without the hands-on knowledge to harness these capabilities. IIM Lucknow’s programme addresses that gap head-on, with a curriculum designed for working professionals ready to upgrade their strategic and technical edge.
What Participants Will Learn to Do:
Turn Ideas into Products at Scale
Move beyond prototypes and MVPs. Learn to build scalable product strategies rooted in real market and customer insight.
Think Like a Data Scientist, Act Like a Strategist
Use Python or R, advanced analytics, and AI tools to extract powerful customer and market insights that differentiate your product.
Execute Research That Actually Informs Strategy
Master both quantitative and qualitative research techniques and apply design thinking to translate insights into innovation.
Optimise the Entire Product-Market Fit
Analyse customer journeys, partner channels, and pricing models to build a strategy that scales and sticks.
Leverage AI for Personalisation & Retention
Use AI to deliver tailored user experiences that deepen engagement and reduce churn. A true competitive advantage.
Master Agile Execution
Learn the tools and frameworks to manage lean, agile product teams, prioritise backlogs, iterate fast, and test effectively.
Launch with Data Confidence
Use forecasting models and marketing metrics to launch and grow products with high ROI and market impact.
Navigate the Modern Digital Business Landscape
Understand platform dynamics, digital ecosystems, and ensure responsible governance of AI in product development.
What the journey will looks:
High-impact live learning with world-class IIM Lucknow faculty from anywhere
Actionable insights that can be leveraged in real-time for immediate impact
Real-world case studies to build on proven frameworks and success stories
Globally recognised agile and analytical frameworks provided by proven product leaders
Programme Details:
* Duration: 10 Months
* Mode: Online + On-campus immersion
* Fee: INR 2,25,000 + GST
* Starts on: December 30th, 2025
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