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Motilal Oswal AMC has launched a new campaign for New Year, suggesting one shouldn’t wait for New Year to make a resolution, and advocating that anytime is good time to start investing.The campaign film opens with four friends still brainstorming their New Year plans in mid-December. Ideas pour in - Goa road trip, Alibaug villa. The excitement builds until they suddenly realize they've overlooked the most crucial aspect: planning ahead.

Mr. Sandeep Walunj, Group Chief Marketing Officer, Motilal Oswal Financial Services, said, “New year is around the corner and so is the deluge of new year resolves. Everyone gets very enthusiastic about laying a great foundation for the year to come and get going full throttle on Jan 1st itself. But do we really have to wait for the morning of January 1st to put good decisions in motion? Our film delivers this message in an engaging, impactful and memorable manner.”

Conceptualized and produced by the in-house team in collaboration DeWorks Communication, the campaign highlights the transformative power of a Systematic Investment Plan (‘SIP’) and its potential to shape your financial future. It underlines the benefits of starting early and emphasizes that one need not wait for any milestone to start investing.

Motilal Oswal AMC's recent campaign series has placed a strong emphasis on the importance of financial planning and SIPs. Previously, the AMC launched the #MeriTarafSe Diwali campaign, a heartfelt tribute to the tradition of passing down values through generations. Its Raksha Bandhan campaign, 'Badhti Zarooraton Ke Liye, SIP,' showcased how a brother used his SIP investments to surprise his sister with a thoughtful gift that fulfilled her dreams, highlighting the value of future planning. On Children’s Day, MOAMC released an emotional film encouraging parents to understand the significance of Systematic Investment Plans (SIPs) for securing their children’s future.

Click on the following link to watch the video:

https://www.youtube.com/watch?v=um8hX3oFMug

Campaign Credits:

* Sandeep Walunj, Group Chief Marketing Officer, MOFSL

* Abhay Godbole, Head of Creative and Communications Excellence, MOFSL

* Milind Khose, Manager, Marketing, MOAMC

* Kartik Shinde, Associate Vice President, MOFSL

Production House: De Works Communications

 * Concept: Nilesh Vaidya

* Director and Creative Producer: Nitin Mali

* Business Head: Rupali Pithwa

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