IGI Logo

Shriram Finance Limited, the flagship company of the Shriram Group, today announced the introduction of a campaign to drive awareness of the Jitne Samay Ka loan Utne Ka hi Byaj feature on their Gold Loans with the aim to make it cost-effective, easy and convenient for customers.

Speaking about this initiative, Ms. Elizabeth Venkataraman, Executive Director - Marketing, Shriram Finance Ltd said: “In our interactions with customers, we realized that customers are beginning to use Gold Loans as a regular line of credit for their various needs – pledging and taking back their gold as and when needed. Hence, this feature is a must-have and will be extremely useful for the festive season coming up.”

Customers seeking Gold Loans will have the advantage of paying interest only for the duration of the loan tenure, subject to a minimum of seven (07) days’ tenure, with Jitne Samay Ka loan Utne Ka hi Byaj feature. The maximum tenure for Gold Loans is 12 months which is offered at competitive interest rates.

Shriram Finance is launching a mass multi-lingual advertising campaign to amplify the Jitne Samay Ka loan Utne Ka hi Byaj Gold Loan feature via TV, Digital channels and Cinema halls across the states of Tami Nadu, Andhra Pradesh, Telangana, Karnataka, Maharashtra.

Shriram Finance is India’s largest retail NBFC offering Gold Loan services across the country and as of June 30, 2024 (Q1FY25), its current Gold Loan AUM stands at Rs. 6,122 crores.

Above views are of the author and not of the website kindly read disclaimer