IGI Logo

Samsung Electronics on Thursday unveiled Gauss 2, the second generation of its generative artificial intelligence (AI) model, at an annual tech conference. 

During a keynote address of the online Samsung Developer Conference Korea 2024, the company highlighted the improved performance, efficiency and various application possibilities of its latest AI model.

Samsung Gauss, first introduced last year, is aimed at enhancing the work efficiency of workers by facilitating tasks, such as composing emails, summarising documents and translating content, reports Yonhap news agency.

The second-generation version offers improved performance and efficiency in simultaneously handling various data types as a multimodal model integrating language, code and images.

It is available in three distinct models catered to different purposes -- Compact, Balanced and Supreme.

Samsung Gauss 2 supports nine to 14 languages, as well as various programming languages, depending on the model.

The tech giant said Samsung Gauss is already being used in various tasks for the company's employees, leveraging its customizable development capabilities.

"Samsung Electronics is committed to developing cutting-edge software, including AI and data analytics, to enhance user experiences," said Cheun Kyung-whoon, president of Samsung Research.

"With three distinct models, Samsung Gauss2 is already boosting our internal productivity, and we plan to integrate it into products to deliver higher levels of convenience and personalization."

Earlier this month, Lin Hong-wen, a senior journalist at Taiwan's Business Today and an expert on the chip industry, pointed to several long- and mid-term challenges on global and regional levels that he said weighed heavily on Samsung Electronics.

"'The rise of China' dealt a direct blow to Samsung," Lin said in an interview with Yonhap News Agency. "China is competing with Samsung in multiple sectors, including mobile phones, panels and memory chips," he said. "China is replacing imported goods with its own products, and Samsung was most affected by this policy."

"The rapid growth of AI has reshaped the competitive landscape of the chip industry," explained Lin, adding that Samsung Electronics has failed to secure dominant technologies in HBM, a key memory chip for AI accelerators, in a timely manner due to those challenges.