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07-02-2024 02:45 PM | Source: Accord Fintech
Radico Khaitan jumps on launching `Spirit of Victory 1999 Pure Malt Whisky`

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Radico Khaitan is currently trading at Rs. 1746.75, up by 25.80 points or 1.50% from its previous closing of Rs. 1720.95 on the BSE.

The scrip opened at Rs. 1775.10 and has touched a high and low of Rs. 1795.00 and Rs. 1739.00 respectively. So far 8151 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 1882.05 on 05-Dec-2023 and a 52 week low of Rs. 1069.60 on 12-Apr-2023.

Last one week high and low of the scrip stood at Rs. 1819.00 and Rs. 1642.60 respectively. The current market cap of the company is Rs. 23414.88 crore.

The promoters holding in the company stood at 40.26%, while Institutions and Non-Institutions held 43.00% and 16.74% respectively.

Radico Khaitan has introduced the ‘Spirit of Victory 1999 Pure Malt Whisky’, a heartfelt tribute to the valiant soldiers of the 1999 Kargil War under the umbrella of ‘Spirit of Victory’ range of brands. This significant launch continues the success of its forerunners, the 1965 The Spirit of Victory Premium XXX Rum and the 1965 Spirit of Victory Lemon Dash. Each product in this line is crafted with meticulous attention to quality and embodies a profound sense of national pride. 

With this launch, the company also capitalizes on the emerging Pure Malt whisky category. On every bottle sold, the Company has pledged to contribute a part of the revenue earned to the welfare funds of the Indian Armed Forces. With an initial release in Uttar Pradesh and Haryana, followed by expansion to other states, Radico Khaitan aims to share this meaningful tribute widely, at the price point of Rs 5,000.

Radico Khaitan (RKL) is one of the India's oldest and largest liquor manufacturers.