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Below the Pre-Budget Quote on OTT and Entertainment Sector by Kaushik Das, Founder & CEO of AAO NXT

"As we approach the Union Budget 2025, I am hopeful that the government will continue to recognize the growing influence of the OTT industry in driving India’s digital transformation. The Indian OTT market is expected to surpass $13 billion in value by 2026, with regional content playing a key role in that growth. Platforms like AAO NXT are at the forefront of this shift, offering diverse and culturally rich content that resonates with audiences across India and beyond.

I am optimistic that the government will introduce measures that further support the digital content creation ecosystem, particularly through incentives for regional and independent content creators. This could include tax breaks or grants for regional OTT platforms producing high-quality, original content, which would not only support the creative economy but also drive job creation in media, technology, and distribution.

Another area of focus could be the expansion of digital infrastructure, particularly in rural and semi-urban regions. As internet penetration increases, we are witnessing a rising demand for localized content. Improved connectivity can unlock vast new audiences for regional platforms like AAO NXT, positioning Indian content as a key player in global entertainment.

Additionally, with skill development being a priority across sectors, I believe targeted initiatives to train a new generation of content creators, technicians, and digital media professionals will help India maintain its competitive edge in the OTT landscape. This aligns with the growing trend of upskilling in digital media, which has seen significant investments in the past few years.

At AAO NXT, we are committed to bridging regional culture with cutting-edge technology, and we hope that the budget will provide the necessary support to fuel further innovation and growth in this space, ensuring that Indian OTT platforms continue to thrive and contribute to the nation's cultural and economic development."

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