PGIM India AMC partners with Cybrilla to bring mutual funds on ONDC platform
PGIM India Asset Management Pvt Ltd today announced its integration with the Open Network for Digital Commerce (ONDC), in partnership with Cybrilla Technologies Pvt Ltd. This strategic move marks PGIM’s commitment to expanding access to mutual fund investments across India by leveraging ONDC’s decentralized digital infrastructure and Cybrilla’s robust backend platform.
PGIM India AMC aims to empower distributors, including local entrepreneurs, fintech platforms and small-town investors by offering seamless access to mutual fund investments—especially in Tier 2, Tier 3, and rural areas—with reduced distribution costs and enhanced transparency.
“In partnering with Cybrilla to join ONDC, PGIM India is unlocking new opportunities to democratize investing—beyond traditional boundaries and limitations,” said Abhishek Tiwari, Chief Executive Officer, PGIM India Asset Management Private Limited. “This initiative underscores our belief that investment opportunities should be accessible, inclusive, and equitable for every Indian, irrespective of geography or socioeconomic status.”
Vibhor Jain, Acting CEO and COO at ONDC said: “PGIM India’s integration on the ONDC Network shows how financial products can be reimagined when distribution is no longer bound by cost or geography. Through ONDC, mutual funds can now reach investors via digital-first platforms in innovative formats like daily SIPs, making investing not just simpler, but accessible even in smaller towns and rural India. This is the true promise of open networks: practical, inclusive solutions that expand the circle of financial participation.”
Anchal Jajodia, Director of Cybrilla said: “ONDC Network represents a new chapter for India’s financial ecosystem, and Cybrilla is proud to power this shift with PGIM India AMC. This integration means that a shopkeeper in a small town and a digital-first saver in a metro can both access mutual fund products at the same cost and with the same ease. That’s the kind of inclusion Cybrilla is building for the future of investing.”
ONDC, an initiative spearheaded by the Ministry of Commerce and Industry, Government of India, fosters an open, interoperable model for digital commerce, geared towards inclusivity and wide-ranging participation.
By joining ONDC, PGIM India can:
* Enable local and digital distributors to offer low-cost, user-friendly mutual fund products.
* Launch innovative micro-investment formats—like daily SIPs and goal-based plans—tailored to new investor segments.
* Heighten cost efficiency by leveraging ONDC’s infrastructure, including streamlined KYC and gateway operations.
This collaboration reaffirms PGIM India’s mission to drive financial inclusion, underpinned by technology and infrastructure, to ensure every Indian has the opportunity to participate confidently in wealth creation.
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