Perspective on Expectations of the Gems & Jewellery Sector from the Festive Season by Mr. Colin Shah, MD, Kama Jewelry
Below the Perspective on Expectations of the Gems & Jewellery Sector from the Festive Season by Mr. Colin Shah, MD, Kama Jewelry
“The Indian festive sentiment around Dhanteras and Diwali has historically proven inelastic, with cultural reverence and auspicious buying continue to underpin domestic demand. While elevated prices may influence consumers to rethink their grammage-wise purchases, the affinity towards yellow metal is expected to largely remain robust during the season.
This festive cycle is emerging in a slightly different fashion than the usual. Instead of sharp dips or spikes, we are expecting value-driven growth with consumers increasingly adapting to the current price trajectory and inclining more towards lightweight contemporary jewellery that offers utility and a sense of prestige within defined household budgets.
In Parallel, there is a rising prevalence of old gold exchanges is serving a major enabler for buyers to recycle and upgrade. While we do expect some wedding-related big-ticket sales, the average ticket-size to be within the range of INR 1.5 lakh to 3 lakhs, with sales demand witnessing an occasional spike of about 15-20% at the peak of the season, quite similar to the previous year.”
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