Parag Milk Foods soars on entering into strategic partnership with Tetra Pak
Parag Milk Foods is currently trading at Rs. 221.10, up by 7.25 points or 3.39% from its previous closing of Rs. 213.85 on the BSE.
The scrip opened at Rs. 211.50 and has touched a high and low of Rs. 226.30 and Rs. 211.50 respectively. So far 42837 shares were traded on the counter.
The BSE group 'B' stock of face value Rs. 10 has touched a 52 week high of Rs. 377.20 on 13-Nov-2025 and a 52 week low of Rs. 178.35 on 30-Mar-2026.
Last one week high and low of the scrip stood at Rs. 236.00 and Rs. 196.05 respectively. The current market cap of the company is Rs. 2785.13 crore.
The promoters holding in the company stood at 40.65%, while Institutions and Non-Institutions held 14.02% and 45.33% respectively.
Parag Milk Foods under its sports nutrition brand Avvatar, has entered into India’s fast-growing ready-to-drink (RTD) protein beverage segment through a strategic partnership with Tetra Pak. The company has launched Avvatar Protein Cold Coffee, protein cold coffee in India’s first Tetra Prisma Aseptic 250E pack, combining convenience, nutrition, and taste in an on-the-go format that fits seamlessly into consumer daily routines. Priced at Rs 120, the beverage strengthens Avvatar’s portfolio beyond traditional sports nutrition into everyday functional consumption.
The launch comes at a time when India’s whey protein-based products market is witnessing significant growth. Despite growing awareness around nutrition, nearly 73% of Indians remain protein deficient, creating a significant opportunity for convenient, everyday protein formats.
Avvatar Protein Cold Coffee has been developed to bridge this gap by integrating protein into one of India’s most familiar daily habits-coffee. The ready-to-drink beverage delivers 15g protein in a 250 ml pack, with no added sugar or artificial sweeteners. Available in Classic and Vanilla variants, the coffee beverage is based on milk protein with no added sugar and no artificial sweeteners offering a balance between indulgence and functional nutrition.
