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In an exciting move for the Indian auto industry, Nikita Abhanave has been appointed as the Head of Digital Marketing at Škoda Auto Volkswagen India. Known for her expertise in digital strategy and performance marketing, Abhanave's new role is anticipated to drive the brand's digital transformation and connect it more effectively with India's dynamic audience.

With over 14 years of experience across the digital marketing landscape, Nikita has held prominent positions, including her recent role as Senior Director of Digital at Mindshare. Her career spans impressive stints with several industry-leading organizations, such as DDB Mudra Group, Alchemy Group, Yatra Online, Networkplay Media, and WATConsult. Throughout her journey, she has been recognized for her adeptness in brand strategy, digital advertising, and performance-driven marketing solutions, gaining respect as an industry expert.

Škoda Auto Volkswagen India, a prominent player in the Indian automobile market, continues to bolster its digital presence. The company aims to leverage Abhanave’s insights into digital transformation to foster a more engaging and innovative customer experience. With her extensive experience, especially in ad-tech and digital ecosystems, Nikita Abhanave is expected to bring new perspectives to Škoda Auto Volkswagen’s marketing approach, helping the brand adapt to evolving market demands and preferences in the digital era.

This appointment reflects the growing importance of digital marketing within the automotive sector, where an effective digital strategy can influence customer engagement, brand perception, and ultimately drive sales. With Nikita at the helm of its digital efforts, Škoda Auto Volkswagen India seems poised for significant growth in its digital footprint, adapting to the rapidly changing consumer landscape.

Stay tuned as we track Nikita Abhanave’s journey and Škoda Auto Volkswagen India's digital initiatives.