Motilal Oswal Mutual Fund`s Guru Purnima Film “The Coach” Pays Homage to Everyday Mentors
Motilal Oswal Mutual Fund (MOMF), equity-focused fund house, is marking Guru Purnima with the launch of “The Coach” - a moving new film that pays tribute to the mentors, guides, and Coaches who quietly shape destinies.
Set in the evocative world of a neighbourhood chess class, “The Coach” draws viewers into a story that goes far beyond the chessboard. The film follows a group of young players, a talented girl, a watchful father, and at its heart, a coach whose wisdom extends into life itself. As the narrative unfolds, audiences are gently reminded that the most valuable lessons often come from everyday interactions and thoughtful guidance—not just from textbooks or classrooms.
Speaking about the campaign, Sandeep Walunj, Group Chief Marketing Officer, Motilal Oswal Financial Services Ltd., said, “With ‘The Coach’, we celebrate the enduring impact of mentorship—those who know us and support us not only in everyday moments but also in shaping the values that lead to thoughtful decision-making. On this Guru Purnima, we salute these life coaches who inspire confidence and discipline. “The film forms part of Motilal Oswal AMC’s Investor Awareness Program (IAP) and is designed to emotionally connect with viewers while reinforcing the long-term value of guidance, discipline, and a long-term perspective —both in life and while making financial decisions. It also encourages early financial planning as part of a child’s overall development journey. The film is a key part of MOMF’s Investor Awareness Program (IAP), designed to forge an emotional connection with viewers and reinforce the importance of guidance, discipline, and long-term thinking —for both life and responsible financial behaviour.
Campaign Credits:
Sandeep Walunj – Group Chief Marketing Officer, MOFSL
Abhay Godbole - Head of Creative and Communication Excellence, MOFSL
Kartik Shinde – AVP, Marketing, MOFLS
Milind Khose – Manager, Marketing, MOAMC
Agency Details: De Works Communications Pvt. Ltd. (DWC)
Concept: Nilesh Vaidya
Director: Nitin Mali
Business Head: Rupali Pithwa
Production House: De Works Communications Pvt. Ltd.
Based in Mumbai, De Works Communications Pvt. Ltd. specializes in creating high-end visual content for the NBFC and BFSI sectors. Their expertise spans TVCs, DVCs, animation films, AVs, and graphics, offering integrated pre- to post-production services. Known for their innovative storytelling and impactful visuals, DWC brings ideas to life with precision and creativity.
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