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LT Foods Ltd., a global FMCG company in the consumer food space, today announced the onboarding of celebrated chef, author and television personality, Chef Ranveer Brar as brand ambassador. Marking the beginning of this association, LT Foods has launched a new campaign featuring the Chef, for its latest offering, DAAWAT® Delight Basmati.

The new brand film conceptualized by BBDO India, brings alive the warmth of everyday dining through Chef Ranveer Brar’s signature style of storytelling. Set in a restaurant, the film uses an engaging narrative twist to shift the spotlight to the often-overlooked hero of the meal – Rice - celebrating its role in elevating the flavor of every dish. Blending warmth, humour and relatable moments, the campaign showcases how DAAWAT® Delight, with its Superior Flavour Absorption makes “Har Dish Ko Banaye Very Very Nice”. The campaign is being rolled out across television, digital and social media platforms.

The Link to the Campaign: https://youtu.be/tHjJonsEVq4

Speaking on the announcement, Mr. Ritesh Arora, CEO – India Business & Far East, LT Foods Ltd., said, “We are delighted to welcome Chef Ranveer Brar to the LT Foods family. His culinary expertise and deep appreciation for India's rich food heritage make him the natural fit for the brand DAAWAT®, reflecting a shared commitment to culinary excellence. At LT Foods, we are committed to driving innovation that enhances everyday food experiences while further strengthening DAAWAT®'s position in the premium basmati category. DAAWAT® Delight, with its Superior Flavour Absorption Technology, reflects our continued focus on meaningful product innovation. Together, we look forward to inspiring consumers, celebrating authentic Indian cuisine.”

Celebrity Chef, Ranveer Brar said, “Throughout my journey, I’ve tried to tell stories through food, and Basmati has been at the heart of so many of them. Every food has the ability to bring people together across cultures and cuisines. That’s what makes this association with LT Foods’ flagship brand DAAWAT® meaningful for me. It’s not simply about representing a brand. It’s about celebrating an ingredient that has shaped our food traditions for generations while inspiring new experiences at the table.”

DAAWAT® Delight is available for consumers across all platforms encompassing Q-Commerce, Modern Trade and General Trade.

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