19-06-2024 12:45 PM | Source: PR Agency
JM Financial Private Equity invests INR 400 mn in Modish Tractoraurkisan Pvt. Ltd. (Balwaan)
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JM Financial Private Equity has finalised an investment of INR 400 mn in Modish Tractoraurkisan Pvt. Ltd. (Balwaan). This investment will drive its brand-building initiatives, enhance marketing efforts, support working capital needs, and expand the distribution network, ensuring Balwaan's continued growth and leadership in the farm equipment industry. I have attached the press release for your perusal.
Modish Tractoraurkisan Private Limited with its brand Balwaan Krishi - one of India's fastest-growing agri machines and tools brands (https://www.balwaan.com) - is transforming the agricultural landscape of India by providing India-centric, affordable, small-farm equipments to farmers through an omni-channel presence.
Commenting on the investment, Mr. Darius Pandole, MD & CEO - Private Equity, JM Financial said, “India has been experiencing a steady decline in the average size of farm landholdings, along with increasing labour scarcity and rising labour costs. As a result, the industry is seeing a rise in small farm tools, driven by increasing farmer awareness enabled by internet penetration. Backed by the futuristic outlook of the two young and third generation entrepreneurs, Balwaan aims to become a leading farm equipment brand in the country.”
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