J&K: Amreen Nawaz empowers Kashmir’s fashion scene with global labels
Meet Amreen Nawaz, a dynamic woman entrepreneur from
Srinagar who has brought international clothing brands to the Kashmir Valley. An MBA graduate, Amreen chose the path of entrepreneurship over a conventional job, with a vision to make global fashion accessible to local consumers.
In Kashmir, it was traditionally difficult to find branded suits for men and women, especially for weddings. Customers often had to import outfits from abroad—an expensive and time-consuming process. Determined to change this, Amreen began sourcing stylish suits from countries like Saudi Arabia, Qatar, and the UAE. Her curated collection quickly struck a chord with Kashmiris, offering fashionable options without the high costs or long wait times.
Amreen’s journey is not just about business success—it’s a story of resilience and foresight. By introducing global labels to the local market, she has empowered consumers to embrace international fashion and helped foster a budding industry in the region.
Expanding her reach, Amreen now takes and delivers orders online, serving customers across Kashmir. Her brand has even begun receiving orders from abroad, with branded men’s and women’s suits being delivered internationally.
Beyond commerce, Amreen's initiative has created employment opportunities for young women and local courier services. With strong support from her family, she continues to grow her business while inspiring other educated women in Kashmir to pursue their entrepreneurial dreams.
