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Business Overview:

Yatra Online is India’s largest corporate travel services provider with 813 large corporate customers and over 49,800 registered SME customers. It is also the third largest online travel company in India in terms of gross booking revenue and operating revenue for FY23. It has the largest number of hotel and accommodation tieups with over 2.1mn tie-ups, as on March 31, 2023.

* India is one of the world’s largest and fastest growing economies, with a large middle class, increasing disposable income and a rapidly growing online consumer base. Given the size and growth dynamics of the India travel market, Yatra has strategically focused both on the corporate and consumer markets. Its go-to-market strategy spans the entire value chain of travel and hospitality covering B2C and B2B. The combination of B2C and B2B channels enables to target India’s most frequent and high spending travelers in a cost-effective manner. Its has 29,800 travel agents providing scale to business by leveraging its integrated technology platform in over 1,000+ cities.

* Services include domestic and international air ticketing, bus ticketing, rail ticketing, cab bookings and ancillary services within India. It also provide access to hotels, homestays and other accommodations, with about 105,600 hotels in 1,490 cities and towns in India and more than 2mn hotels globally, which is the highest hotel inventory amongst key Indian OTA players. It provides “one-stop shop” for travelers, with access to holiday packages and other activities such as visa facilitation, tours, sightseeing, shows and events.

* Yatra has a technology platform with rich UI experience that ensures a single user view across various channels and a single customer/client interface on web and mobile interfaces. This helps in scalability of operations and helps to innovate effectively. It also accelerates ‘‘time-to-market’ as new features and services can be launched simultaneously across channels with low development cost. Cross sell and repeat usage enhances customer loyalty.

* Yatra operates a proprietary eCash loyalty program which acts as a surrogate and fills the loyalty gap that exists across product categories such as air travel and hotels in the travel market in India. It has 7mn eCash registered users on platform. From FY21-23, over 90% of customers’ visits have been from direct and organic traffic.

* Yatra has opened up holidays booking platform to third party vendors enabling them to sell holiday products alongside those packaged by us using platform as a marketplace, providing customers with a wide selection of products and services.

* Yatra Online, Inc., a Cayman Islands limited company with shares listed in USA on NASDAQ Capital Market under the symbol “YTRA”, is the holding company of its Promoters, THCL and Asia Consolidated DMC Pte. 

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