Imagine Marketing files DRHP for IPO through confidential pre-filing route
Imagine Marketing, the parent company of wearables brand boAt, has filed draft red herring prospectus (DRHP) with the markets regulator Securities and Exchange Board of India (SEBI) for an initial public offering (IPO) through a confidential pre-filing route. The confidential pre-filing route allows the company to withhold public disclosure of details under the DRHP until later stages.
This marks the company's second attempt to go public. Previously, the company had filed draft papers in January 2022 for floating a Rs 2,000-crore IPO. This comprised a fresh issue of equity shares worth Rs 900 crore and an offer for sale (OFS) aggregating up to Rs 1,100 crore. Imagine Marketing's decision to opt for the confidential pre-filing route is part of a growing trend among Indian companies.
Established in 2013 by Aman Gupta and Sameer Mehta, Imagine Marketing offers a product portfolio ranging from audio gear and smart wearables to personal grooming products and mobile accessories.
