IGI Logo

National : iGRiD, a D2C everyday consumer startup brand at a profitable stage with a YoY growth of 100%, anticipates to double the growth for the next year. The brand is headquartered in Hyderabad and was conceptualized in late 2018. With the years 2020-21 recording remarkable growth, they aim to build on the same by expanding its operations in North India (starting with Delhi). iGRiD focuses on India’s value-conscious customers and sells top quality products at a pocket-friendly cost. iGRiD started with 5 SKUs and currently stands at 75 SKUs, now across 3 verticals: Home Essentials, Beauty and Healthcare. 

India's e-commerce has been dominated by big brands , appealing mostly to urban customers with high brand recognition. However, today's market is deeper and more layered, and the new online cohorts are extremely diverse in terms of geography, language, education, income, consumer priorities, and so on. Aligning to the same thought of entering the layered audience, iGRiD has always focused on delivering across pincodes with an established tie-up with all the major horizontal and vertical e-commerce players in the country. The brand has warehouses in Delhi, Bangalore, Hyderabad, Mumbai and Kolkata to ensure 24-hour delivery to their consumers.

Speaking on the growth Madhav Kota, Founder & Director, iGRiD quotes, “I very firmly believe that the Indian shoppers understand that if they look around hard enough, they will discover what they want. That is the beauty of Indian retail; Nothing, however, is more rewarding than a well-priced buy that lasts a long time. We intend to be India’s everyday consumer brand.” According to a recent RedSeer report, the number of middle-income purchasers in India's 2+ cities and towns will increase in five years, accounting for more than 80% of the country's population. Kota adds “I, myself, come from a tier 2 city and can claim that the expansion of Indian E-commerce will be fueled by value-conscious shoppers from India's smaller cities and villages. We have doubled our revenues YoY for the last 2 years now. We intend to expand our product range from the current 75 SKUs to 300. We are looking to add more SKUs in the verticals that we are present. Also, we are aiming at increasing our revenues by more than 200% this financial year”

iGRiD is a brand made for India. Built with a keen eye to look for value in every product, iGRiD has been designed and developed for the discerning Indian. Products offer a high value for money by virtue of offering the very best in quality and customer service at a very affordable cost. iGRiD brings to you products that you need at a value that you desire. The brand is even set to participate in the upcoming funding events aligned within the industry. The brand will expand its footprint to reach its consumers' decision cycle. In order to fuel our expansion plans, we are actively looking to raise funds.

Above views are of the author and not of the website kindly read disclaimer