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Finolex Pipes & Fittings has joined forces with The Viral Fever (TVF) for an innovative brand integration campaign that seamlessly blends humour with storytelling, showcasing the durability and reliability of its products. This collaboration brings together beloved characters from TVF’s widely acclaimed series set in Phulera, delivering a refreshing mix of entertainment and brand messaging.

The campaign launched with a light hearted reel featuring fan-favourite characters Banrakas (Durgesh Kumar) and Binod (Ashok Pathak). In this amusing clip, Binod proudly gives a “grand tour” of his dream home, where Finolex CPVC Pipes stand out as the trusted choice for long-lasting durability. The second reel, starring Chandan Roy as Vikas, continues the comedic tone, depicting a humorous encounter during Damaad Ji’s visit to his in-laws, subtly reinforcing the reliability of Finolex CPVC Pipes.

Shared on TVF’s official Instagram and Facebook pages, the reels have already garnered enthusiastic engagement from viewers. Building on this success, Finolex is rolling out a total of seven engaging videos. The second installment premiered on 24th February 2025, with the third set to release on 28th February 2025, followed by additional episodes in the coming weeks.

Renowned for its durability and dependability, Finolex Pipes & Fittings continues to uphold its legacy of excellence. “Partnering with TVF allows us to present our brand in an engaging, relatable manner,” said Sumit Bhatia, Vice President - Marketing and Communications at Finolex Pipes & Fittings. “The show’s authenticity aligns perfectly with our commitment to quality, making this collaboration an ideal platform to highlight the strength and longevity of our products.”

By seamlessly integrating Finolex Pipes & Fittings into everyday narratives, the campaign enhances brand visibility while reinforcing Finolex as a trusted choice for plumbing solutions. These reels creatively showcase the superior quality and long-lasting performance of Finolex products, positioning them as reliable solutions for both household and agricultural applications.

With TVF’s reputation as one of India’s most successful OTT content creators, this partnership offers an exceptional opportunity to connect with a broad audience and communicate the brand’s values in an engaging, memorable way.

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