Couple Tourism Sees Surge as Romantic Getaways Gain Popularity Post-Summer
Key Trends in Couple Tourism 2025:
Experiential Escapes Over Traditional Packages
Couples are now choosing destinations that offer curated experiences—think private beach dinners, glamping under the stars, hot air balloon rides in Cappadocia, or vineyard tours in Tuscany. According to data from top travel platforms, over 40% of couple bookings now include "experience add-ons".
Domestic Romantic Retreats on the Rise
Locations like Udaipur, Coorg, Manali, and Alleppey have emerged as favorites for Indian couples seeking intimacy without international travel. Luxury homestays and boutique resorts are seeing a boom, with occupancy rates reaching pre-pandemic highs.
Tech-Enabled Privacy & Personalization
Tech-savvy couples are using AI-powered travel planners to design trips based on mutual interests—whether it's stargazing, trekking, or spa indulgence. Personalized itineraries are now a top selling point for travel agents.
Mini-moons & Babymoons Become Common
Short getaways right after marriage (mini-moons) or during pregnancy (babymoons) have grown in popularity. Maldives, Bali, and Himachal remain top picks for these quick yet luxurious escapes.
Social Media Fueling Aspirational Travel
Instagram and Pinterest continue to influence choices—especially among millennial and Gen Z couples. Hashtags like #CoupleGoals, #RomanticRetreat, and #LoveAndTravel are trending, inspiring travel envy and pushing demand for visually stunning destinations.
Industry Response:
Travel companies are now customizing couple-tourism packages. MakeMyTrip and SOTC have launched exclusive romantic travel offerings, while Airbnb has introduced “Lover’s Stays”—featuring secluded stays in scenic locations.
Hoteliers too are getting creative. For example, The Oberoi Udaivilas has introduced "Royal Couple Experiences", including heritage walks, sunset boat rides, and couple massages. International brands like Marriott and Hilton are also offering couple-centric perks such as candlelight dinners and private pool villas.
Challenges Ahead:
While demand is soaring, affordability remains a concern for younger couples. “We're seeing a trend towards luxury, but also demand for value-for-money romantic experiences,” says Rashi Mehta, a Mumbai-based travel consultant. Eco-conscious travel and safety also remain key decision factors.
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