AWL Agri Business rises on launching Fortune Cake Premix

AWL Agri Business is currently trading at Rs. 267.45, up by 1.95 points or 0.73% from its previous closing of Rs. 265.50 on the BSE.
The scrip opened at Rs. 262.00 and has touched a high and low of Rs. 268.20 and Rs. 259.35 respectively. So far 105889 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 404.00 on 08-Aug-2024 and a 52 week low of Rs. 231.55 on 17-Feb-2025.
Last one week high and low of the scrip stood at Rs. 269.95 and Rs. 248.05 respectively. The current market cap of the company is Rs. 34727.41 crore.
The promoters holding in the company stood at 87.87%, while Institutions and Non-Institutions held 1.21% and 10.92% respectively.
AWL Agri Business (formerly known as Adani Wilmar) has added Fortune Cake Premix to its product basket for B2B & HoReCa segments. Building on the trusted Fortune brand, Fortune Cake Premix will be available in three variants -- Classic Vanilla, Premium Vanilla, and Premium Chocolate, providing a versatile base for creating cakes.
The product’s egg-free formulation caters to vegetarian, egg-intolerant, and health-conscious consumers. The quality of the product ensures consistent results and a delicious, high-quality taste every time. Its streamlined and quick cooking preparation saves valuable time in busy kitchen environments, and provides a blank canvas for adding unique toppings, fillings, and flavours, offering versatility and customisation. Backed by extensive market research to understand consumer-buying behaviour, the product is crafted using the finest ingredients to provide professional bakers with the consistency required for high-quality cake production, removing the challenges associated with baking traditionally. Recognising the growing preference for premium and standardised bakery products, Fortune Cake Premix is tailored to meet the expectations of those who seeking effortless baking solutions.
AWL Agri Business (formerly known as Adani Wilmar) is one of the few large FMCG food companies in India to offer most of the essential kitchen commodities for Indian consumers, including edible oil, wheat flour, rice, pulses and sugar.









