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Aviva Life Insurance, India’s most trusted private life insurance company, has introduced two groundbreaking insurance offerings and expanded its flagship Signature series with the introduction of the Aviva Signature Investment Plan - Platinum and the enhanced Aviva Signature 3D Term Plan with Preventive Wellness Package, making Aviva the first brand to integrate a preventive wellness approach into its products.

The revolutionary product and Preventive Wellness Package were launched by Mr. Asit Rath, CEO and MD, Aviva India at the Launch event held at The Leela Ambience, Gurgaon.  The event was graced by Mr. Amit Khatri, Co-founder, Noise, Mr. Puneet Manchanda, CEO, Fitrofy, and Mr. Neeraj Katare, CEO, Dr. Store, who collaborated in developing the Preventive Wellness Package. Both plans are designed in line with Aviva’s vision “Live Life” to cater to the diverse needs of Aviva's customers, ensuring their financial security and promoting overall well-being. By incorporating advanced features such as customizable coverage options, strategic savings, and value-added wellness services, these new plans underscore Aviva’s commitment to delivering exceptional value and holistic financial solutions.

Mr. Vinit Kapahi, Head of Marketing, commented, "The launch of the Aviva Signature Investment Plan - Platinum and the enhanced Aviva Signature 3D Term Plan with Preventive Wellness Package demonstrates our commitment to innovative financial solutions that go beyond traditional offerings. Unlike traditional ULIPs, our new plan provides zero allocation charges and both - fund value and sum assured to policyholders’ families. We are also thrilled to introduce the Preventive Wellness Package with our Aviva Signature 3D Term Plan. These new plans reflect our commitment to holistic well-being, they not only ensure robust financial security but also promote proactive health management, reflecting our vision of enabling customers to 'Live Life' to the fullest.”

 Aviva Signature Investment Plan – Platinum

The Aviva Signature Investment Plan - Platinum (UIN: 122L151V01) is a unique Unit Linked Non-Participating Individual Life Insurance Plan that offers dual benefits of security (Sum Assured) and growth potential (Fund Value) under one umbrella.

The dual-benefit approach of providing sum assured as well as total fund value, guarantees that policyholders can enjoy the growth potential of their investment while simultaneously ensuring robust financial security for their loved ones in any unfortunate circumstances. This blend of growth and protection makes the new product a superior and holistic choice compared to traditional ULIPs.

The product follows an Assets Under Management (AUM) based model for distributors. This model incentivizes advisors to remain committed to their customers, offering personalized support and ensuring long-term growth and satisfaction for both distributors and policyholders. The AUM-based approach aligns advisor’s interests with those of their clients, fostering a more resolute and service-oriented relationship.

 Key Features of the Aviva Signature Investment Plan - Platinum:

1. Dual Benefit of Sum Assured and Fund Value in case of the policyholder's unfortunate demise.

2. Flexible Withdrawals through partial and systematic partial withdrawals.

3. 8 Diverse Fund Options for policyholders to choose investments that align with their risk profile and financial goals.

4. Strategic Savings options allowing policyholders to allocate their funds into equity or debt based on their life stage and preferences.

5. Zero Allocation Charges on premiums.

The Preventive Wellness Package - With Aviva Signature 3D Term Plan

When purchased alongside the Cancer Cardio or Critical Illness Rider, Aviva Signature 3D Term Plan is now available with the groundbreaking Preventive Wellness Package. This innovative initiative marks a significant milestone in the life insurance industry.

The Preventive Wellness Package, co-created with partnering brands,  is designed to support customers in maintaining and enhancing their health, emphasizing the importance of proactive health management. This package includes a comprehensive wellness kit that features a range of advanced health monitoring devices and services, aimed at helping customers take charge of their well-being.

The Preventive Wellness Package includes the following products/services:

1. Smart Watch by NOISE

2. Blood Pressure Monitor by Dr. Store

3. Smart Scale by Dr. Store

4. AI powered Nutrition Diet planner with 12 expert nutritionist consultations by Fitrofy

5.Genetic Test by MapMyGenome

This innovative approach underscores a growing synergy between financial security and personal well-being. By integrating wellness into its core offering, the brand is redefining its role in people's lives, moving beyond mere financial protection to becoming a proactive partner in their health journeys.

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