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Yes Securities, a prominent financial services company, is delighted to introduce ‘AARAMBH’, a ready reckoner, as a part of its investor awareness campaign, 'Udaan'. This campaign aims to equip young parents and youth, with the necessary awareness and tools to make well-informed financial decisions, empowering them to pursue their financial goals with confidence and success.

AARAMBH's mission is to ignite the flames of financial wisdom, empowering young parents to take control of their financial destinies. The brochure emphasizes the significance of early preparation for future success. It is designed to assist parents in planning ahead, aligning their financial objectives, and securing funds for their child's future educational needs. Additionally, it provides a comprehensive list of courses to help parents effectively manage their finances, ensuring the achievement of both short-term and long-term goals.

Mr. Anshul Arzare, Joint Managing Director & CEO, YES SECURITIES, said, “We are thrilled to present AARAMBH, a ready reckoner, as part of our Udaan campaign launched in February this year. The name AARAMBH signifies the beginning of one's financial journey, and we are dedicated to empower parents with the knowledge to secure their child's financial future. The brochure encourages parents to harness the power of compounding, the ability to beat inflation, and the flexibility to manage risks when they start investing early. We believe that early investments play a pivotal role in building a strong foundation for children, and our mission is to ensure that every parent is equipped to make sound financial decisions. Through Udaan, we aim to foster financial literacy and responsibility, inspiring families nationwide towards a prosperous future."

AARAMBH not only imparts knowledge but also instils a sense of financial discipline and foresight, propelling investors towards long-term financial stability and growth.

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