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Usha International, one of India’s leading consumer durables companies, is looking to engage a new Digital Media Buying agency and announced an RFP today. The opportunity is open to all Media Buying agencies who do not have a conflict of interest with Usha’s existing businesses.  A legacy Indian brand, Usha is today present across categories including fans, sewing machines, kitchen appliances, steam and dry irons, room and water heating products, water coolers and dispensers, lighting, and more.

“In this digital-first age, we want to reach out and engage with our consumers where they are and hence there’s a need for a specialized digital media buying agency. We are looking at an agency that understands the digital media universe and can conceive and execute breakthrough strategies while optimizing advertising costs.  What is critical is they understand each piece of our business, what we stand for, and how it all dovetails into our larger corporate offering across businesses. This would be the prime focus along with the agency credentials for choosing an agency”, said the Usha Spokesperson.

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