Thomas Cook (India) jumps on inking agreement with MMPRC
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Thomas Cook (India) is currently trading at Rs. 82.90, up by 1.05 points or 1.28% from its previous closing of Rs. 81.85 on the BSE.
The scrip opened at Rs. 79.50 and has touched a high and low of Rs. 84.00 and Rs. 78.45 respectively. So far 113390 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 91.35 on 13-Apr-2022 and a 52 week low of Rs. 42.60 on 23-Apr-2021.
Last one week high and low of the scrip stood at Rs. 90.00 and Rs. 78.45 respectively. The current market cap of the company is Rs. 3562.53 crore.
The promoters holding in the company stood at 70.58%, while Institutions and Non-Institutions held 10.29% and 19.14% respectively.
Thomas Cook (India) has signed a strategic agreement with Maldives Marketing and Public Relations Corporation (MMPRC) in a sustained endeavour to promote the Maldives by boosting visibility and visitations from the high potential India market. The partnership will leverage Thomas Cook India’s diverse segments of leisure, MICE and B-leisure, coupled with the strength of its unique omnichannel/ phygital model - the significant size-scale of its extensive retail presence pan India, its portal, holidays app, unique virtual holiday store and call centre.
This partnership between Thomas Cook India and MMPRC will deploy a multi-pronged strategy focussed on product development, knowledge-training and marketing. The marketing campaign will extend across a viable range of external media and owned properties, including print, digital and social media platforms, web messages, emailers, etc. to position the Maldives as a top-of-mind destination and accelerate demand from India’s families, couples/honeymooners, millennials, young professionals, MICE and B-leisure segments.
Thomas Cook (India) is India’s leading integrated travel services company.
