Kotak MF launches `DigitALL` campaign to celebrate International Women`s Day
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To drive the culture of digital literacy amongst the women fraternity on this year's International Women's Day, Kotak Mahindra Asset Management Company (Kotak Mutual Fund) has launched a digital campaign called ‘DigitALL: Innovation and technology for gender equality’, which calls for digital inclusion of all with the hashtag #IncludeAll.
The digital campaign video showcases Kotak group's women employees sharing their stories about supporting and empowering other women in their lives by imparting them the knowledge of digital literacy.
Nilesh Shah, MD & CEO, Kotak Mahindra Asset Management Company said, "India has made huge strides in the digital space over the past few years, and digital literacy has picked up momentum in urban and other Tier 2 & Tier 3 cities quite well. On this Women's Day, Kotak Mutual Fund through its campaign wants to spread the message that it is equally important for other women categories, especially domestic helps, servants, to become digitally literate, which will help them in their day-to-today lives."
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