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Kotak811’s rebranding is a fresh take on what digital banks could be

On the occasion of the fifth anniversary (29th March, 2022) —India’s first downloadable bank account, Kotak811, unveiled its new identity as a digital bank within a bank. This reaffirms Kotak’s vision of democratised banking backed by world-class talent, technology and data science. Bollywood Superstar Ranveer Singh, the brand ambassador of Kotak Mahindra Bank Limited (“Kotak” /”Bank”) and an integral part of Kotak811’s journey, also attended the event at the Bank’s corporate office – 27BKC, Mumbai and appreciated Kotak811 for its disruptions in the banking sector.

Emulating the superpower of the alphanumeric prefix ‘://‘, Version 2.0 of the logo connects with the audience as digital, approachable and relatable. On the internet, a URL is the doorway to all places in the digital world, and it begins with a set of characters that the brand has seamlessly integrated in its identity. It also stands for a link—something that enables access. With its newly done identity, Kotak811 aims to be recognised as the go-to place for digital banking. This new persona has been designed by the New Delhi-based creative agency -Animal.

Shanti Ekambaram, Group President – Consumer Banking, Kotak Mahindra Bank said, “With great delight, we celebrate Kotak811’s fifth anniversary as one of India’s first full-service digital bank within a bank. We are proud of our five-year journey. With Kotak811, we step into the next phase of growth. We reaffirm our brand promise to make all banking products and services available at the fingertips of our customers.”

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