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Calling for some form of self-regulation within the media and entertainment industry with regard to content, Union Minister of Commerce and Industry, Consumer Affairs, Food and Public Distribution and Textiles, Piyush Goyal has said that the industry presented a remarkable opportunity for India but stressed that this opportunity could be realized only if the entire industry and all its verticals and stakeholders come together to ideate and synergize. He appreciated the industry for keeping the citizens of the country informed, connected, engaged and entertained during the trying times of the pandemic through credible, quality content.

Commerce and Industry Minister also opined that the media and entertainment industry is a sunrise sector. He noted that the industry was indeed growing at a fast pace but called for efforts to achieve larger outcomes. He pointed out that India in itself was a huge market for the media and entertainment industry, but noted that ‘we has a long way to go to reach the inflection point.’ He called for out of box ideas from the industry to expand the ecosystem and to bring in economies of scale.

Besides, Piyush Goyal said that the entertainment industry has great potential for employment generation and called for more skill development and educational courses. He also dwelled upon the need to ensure fair wages, social security, healthcare etc. to those who work in the sector to make them an integral part of the success story of this sector.