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Emami has acquired 30% stake in a pet-care start-up ‘Cannis Lupus Services India’. With increasing awareness of the overall health benefits that natural products offer, consumers are more inclined towards use of such natural and ayurvedic products.

Chemical free products which are good for humans are also good for pets. This preference for 'wellness products' gets naturally extended to the house pets who are an integral part of a family. The extensive knowledge and experience of pet care and pet training acquired by Cannis Lupus over the years would be helpful in developing and scaling up the business soon. Cannis Lupus under the brand ‘Fur Ball Story’ would thus be focusing on the fast-growing pet care segment with its Ayurvedic range of solutions for common and recurrent ailments in pets, especially dogs.

Emami is the flagship company of the Emami Group and engaged in manufacturing products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products.