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EaseMyTrip jumps on launching offline retail store in Ludhiana

Easy Trip Planners is currently trading at Rs. 40.88, up by 0.81 points or 2.02% from its previous closing of Rs. 40.07 on the BSE.

The scrip opened at Rs. 40.15 and has touched a high and low of Rs. 41.19 and Rs. 40.01 respectively. So far 772416 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 73.50 on 24-Nov-2022 and a 52 week low of Rs. 39.25 on 29-Aug-2022.

Last one week high and low of the scrip stood at Rs. 41.80 and Rs. 39.95 respectively. The current market cap of the company is Rs. 7109.73 crore.

The promoters holding in the company stood at 71.30%, while Institutions and Non-Institutions held 5.05% and 23.66% respectively.

EaseMyTrip has launched its first offline retail store in Ludhiana, Punjab. This is a strategic move aligned with the brand’s growth strategy and objective of expanding its franchising network across the country. Through the franchising stores, the brand intends to provide tailored experiences, scale its business and tap the offline customer base.

The Ludhiana store is located in the prime area of Model Town Extension. It will provide a wide array of services, including flight and hotel bookings, bus, train, cab and group price ticket purchasing, along with premium holiday, cruises and charter packages. The first 100 customers, both walking in and booking online, will receive flat Rs 600 off on a minimum booking of Rs 4000. To ensure enhanced customer connection and strong brand recall, the store’s interiors have a contemporary touch in line with the brand’s colour palette.

Easy Trip Planners (EaseMyTrip) is the second largest online travel agency in India in terms of gross revenue.