Bajaj Consumer Care moves up on planning to launch new products under Bajaj Almond Drops brand
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Bajaj Consumer Care is currently trading at Rs. 138.85, up by 1.00 points or 0.73% from its previous closing of Rs. 137.85 on the BSE.
The scrip opened at Rs. 138.00 and has touched a high and low of Rs. 139.05 and Rs. 136.95 respectively. So far 3594 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 304.90 on 12-Jul-2021 and a 52 week low of Rs. 129.25 on 17-Jun-2022.
Last one week high and low of the scrip stood at Rs. 139.75 and Rs. 130.20 respectively. The current market cap of the company is Rs. 2033.84 crore.
The promoters holding in the company stood at 38.04%, while Institutions and Non-Institutions held 30.17% and 31.79% respectively.
Bajaj Consumer Care is planning to launch new products in different categories under its flagship Bajaj Almond Drops brand as it seeks to tap on the equity of the popular hair oil label. The company is eyeing to bring products in haircare and skincare under the brand. The plan to introduce new products under the Bajaj Almond Drops umbrella is part of the company's three-pronged long-term strategy to drive growth that includes completing the hair oil portfolio and launching of direct to consumer brands.
Bajaj Consumer Care is one of the leading player in Hair oil category with brands like Bajaj Almond Drops Hair oil, Bajaj Brahmi Amla Hair Oil, Bajaj Amla Hair oil and Bajaj Jasmine Hair oil.
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