IGI Logo

At the first-ever Asian New York Fashion Week (SANYFW), designer Mayyur Girotra displayed his collection.

On September 9, Girotra, displayed Zamani, one of his well-known conceptions.

Mayyur fused prestigious couture items with elaborately woven textiles from South Asian regions. Viewers were presented South Asian culture and traditional dresses, with a tinge of Middle Eastern inspiration in each of the outfits.

Mayyur began his career in South Asian design by conducting extensive research, travelling to India's numerous cultural places, and viewing ancient artwork as an influence for his current trends. His brand attracts well-known influencers and celebrities from around the Asian diaspora thanks to his timeless aesthetics that are influenced by bygone times. The traditional South Asian wedding look has been updated by his company to include a combination of elegant and edgy looks that draw onlookers with each step each model takes.

Commenting on the association, Designer Mayyur Girotra said: "I really feel honoured to represent South Asian couture at SANYFW, showcasing its wistful legacy at an international platform. We proudly present the exquisite artistry from the subcontinent, stately grandeur in a glittering visage. The brand MG couture has transcended barriers and has been one of the most beloved brands in the USA for 8 years, we are excited to showcase our collection on a runaway this time."

"When it comes to South Asian New York Fashion Week, we have made it our life mission to globally celebrate the beauty of South Asian culture and fashion. That is why we are overjoyed with excitement to have Mayyur Girotra headline the first official SANYFW. His designs are masterpieces that exude the stories and beauty of our culture. Through his collection Zamani, we can truly show the global fashion community how South Asian fashion is nothing short than a work of art," said Shipra Sharma, Founder& CEO of SANYFW.