Driven by tier 2 and 3 cities, India’s e-commerce sector registered a gross merchandise value (GMV) of approximately $14 billion (more than Rs 1.18 lakh crore) in this year’s festive season, marking a 12 per cent growth over last year’s festive period, a report said on Wednesday.
This growth was fuelled by resilient consumer spending across categories, including quick commerce, electronics, fashion, beauty and personal care (BPC), home furnishings and groceries, acc...
India festive season sales log 12 pc growth at Rs 1.18 lakh crore, smaller cities lead
