The Janmashtami festival this year generated a business of more than Rs 25,000 crore, according to the traders’ body Confederation of All India Traders (CAIT).
The high sales turnover reflects robust consumer spending in a growing economy which shoots up during festive celebrations.
CAIT’s General Secretary Praveen Khandelwal said large-scale sales were observed, particularly in flowers, fruits, sweets, deity costumes, decorative items, fasting sweets, milk, curd, butt...
Sales turnover in Janmashtami festivities soars to Rs 25,000 crore
The Confederation of All India Traders (CAIT) expects festive sales of over Rs 4 lakh crore due to the extended period of the festival season this year which began with Raksha Bandhan on August 19 and will extend to November 15 on the day of Tulsi Vivah.
“This year’s festive series began with Raksha Bandhan and will continue through Janmashtami, the 10-day Ganesh Utsav, Navratri, Durga Puja, Dussehra, Karva Chauth, Dhanteras, Diwali, Govardhan Puja, Bhai Dooj, Chhath Puja...
August to November festive season expected to see sales of Rs 4 lakh crore: CAIT