Zee Entertainment shines on planning to launch dedicated portfolio of Unite8 Sports channels
Zee Entertainment Enterprises is currently trading at Rs. 92.45, up by 9.58 points or 11.56% from its previous closing of Rs. 82.87 on the BSE.
The scrip opened at Rs. 83.95 and has touched a high and low of Rs. 93.00 and Rs. 83.20 respectively. So far 3234571 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 151.70 on 04-Jul-2025 and a 52 week low of Rs. 68.10 on 23-Mar-2026.
Last one week high and low of the scrip stood at Rs. 96.95 and Rs. 81.81 respectively. The current market cap of the company is Rs. 8894.41 crore.
The promoters holding in the company stood at 3.99% while Institutions and Non-Institutions held 36.07% and 59.93% respectively.
Zee Entertainment Enterprises is all set to launch 'Unite8 Sports', a dedicated portfolio of sports channels that will encompass emerging formats, marquee properties and high-engagement content to create a robust value proposition for consumers.
In line with its strategic approach, the company will launch four dedicated sports channels -Unite8 Sports 1, Unite8 Sports 1 HD in Hindi and Unite8 Sports 2, Unite8 Sports 2 HD in English. Catering to diverse consumer preferences, the channels will offer the best of action across football, kabaddi, cricket, badminton, wrestling, boxing and combat sports amongst others, enabling the company to unlock new avenues of engagement, while nurturing the growth of sports across markets. The brand name of Unite8 Sports will further create a distinct offering for consumers across the company’s linear portfolio. The requisite applications for the launch of the channels have been submitted by the company.
