True Colors zooms on signing distributor agreement with ITACA
True Colors is currently trading at Rs. 226.90, up by 13.35 points or 6.25% from its previous closing of Rs. 213.55 on the BSE.
The scrip opened at Rs. 234.90 and has touched a high and low of Rs. 234.90 and Rs. 216.00 respectively. So far 172800 shares were traded on the counter.
The BSE group 'M' stock of face value Rs. 10 has touched a 52 week high of Rs. 234.90 on 13-Nov-2025 and a 52 week low of Rs. 173.90 on 01-Oct-2025.
Last one week high and low of the scrip stood at Rs. 234.90 and Rs. 181.50 respectively. The current market cap of the company is Rs. 542.52 crore.
The promoters holding in the company stood at 94.86%, while Institutions and Non-Institutions held 3.13% and 2.01% respectively.
True Colors has entered into a Distributor Agreement with ITACA (Innovaciones Tecnicas Aplicadas a Ceramicas Avanzadas S.A.U.), a Spain-based leading provider of digital ink and technology solutions. Under the agreement, True Colors has been appointed as ITACA’s distributor for India, covering the distribution, marketing, and after-sales support of ITACA’s digital textile printing consumables.
This strategic partnership is aimed at distributorship and commercialization of ITACA’s digital ink products in India, thereby strengthening the company’s presence and capabilities in the digital textile printing segment, particularly in the fast-growing pigment textile ink market. This partnership broadens True Colors’ consumables portfolio, complementing its existing range of high-end digital printers, sublimation paper, and printing services. Integration of ITACA’s advanced ink technologies strengthens the Company’s machine-paper-ink ecosystem, enhances product compatibility, and enables steady recurring revenue from consumables.
True Colors is a comprehensive digital textile printing services provider, offering end-to-end solutions across the value chain -- including trading of digital printing machines, inks, and parts; manufacturing of sublimation paper; and providing advanced digital fabric printing services.
