Title: Couple Tourism Sees a Romantic Boom in 2025, Driven by Personalised Travel Experiences
In 2025, couple tourism is witnessing a notable surge across global and Indian travel markets, as more partners seek personalized, meaningful getaways over traditional vacations. The post-pandemic shift toward experience-rich travel, combined with social media-driven aspirations, is fueling this trend — from intimate glamping retreats to adventure-laced wellness escapes.
According to recent reports by leading travel aggregators like MakeMyTrip, Airbnb, and Thomas Cook India, bookings for couple-centric packages have increased by over 35% in the last 12 months. The demand is particularly high for romantic stays, private villas, curated couple itineraries, and anniversary or honeymoon experiences.
What’s Trending in Couple Tourism?
Offbeat and Private Stays: Couples are opting for secluded stays like treehouses in Wayanad, private beach huts in the Maldives, and stargazing domes in Ladakh.
Experience-Based Packages: From wine tasting in Nashik to underwater dining in Mauritius, travel brands are tailoring immersive experiences to suit couple preferences.
Wellness Retreats: Joint wellness holidays — featuring yoga, spa therapies, and detox plans — are gaining popularity, especially among urban millennial couples.
Adventure Together: Trekking in the Himalayas, diving in the Andamans, or hot air ballooning in Cappadocia — adrenaline experiences are redefining couple bonding.
Travel Industry Response
To meet rising demand, tourism boards and travel firms have rolled out exclusive couple packages. For instance, Kerala Tourism’s “Romance by the Backwaters” campaign focuses on romantic houseboat stays with candlelight dinners and cultural add-ons. Similarly, Goa’s Department of Tourism has launched special off-season discounts for couples to attract more honeymooners and anniversary travellers.
“We’re seeing a massive jump in interest for curated couple vacations. It's not just honeymoons anymore — it’s birthdays, anniversaries, and even pre-wedding getaways,” said Anjali Mehra, VP – Marketing at a luxury travel company.
Tech and Social Influence
Couple travel influencers and Instagram trends also play a pivotal role. Hashtags like #CoupleGoals #TravelTogether #RomanticGetaway have over 100 million combined views on platforms like Instagram and TikTok, further pushing young couples to explore new destinations.
Popular Couple Destinations in 2025
Domestic: Udaipur, Coorg, Kashmir, Rishikesh, Andaman & Nicobar Islands
International: Bali, Maldives, Paris, Greece, Vietnam
